Brands (Old)
Hoka One One is an athletic shoe company originating in France that designs and markets running shoes. The brand first gained attention in the running industry by producing shoes with oversized outsoles, dubbed "maximalist" shoes due to extra cushion; this was in contrast to the minimalist shoe trend that was gaining popularity at the time of the company's founding in 2009.
Hoka produces both low-profile and max-cushion shoes for road, trail, and all-terrain; throughout its product line, Hoka shoes retain features like a low weight-to-cushion ratio and midsole and outsole geometry designed to promote inherent stability and an efficient stride.
Topo lives at the intersection of natural and practical: where instinctive human movement meets modern comfort and performance. We are “athlete-inclusive”, which means that our shoes will work for you whether you are running ultramarathons, hiking the PCT, or out walking with friends.
Our tribe is diverse: we are committed natural runners, ultramarathoners, obstacle course racers, fitness buffs, and triathletes. Some of us are just into living a healthy lifestyle and want a comfortable pair of shoes that are lightweight and don't constrict our toes. The common bond is that most of these people, people like you, have discovered Topo and aren’t looking back.
Ever since it was launched in 1982, OVERSTIM.s went from selling locally from the home garage to national distribution at over 1,200 points of sale, and later international distribution with a presence at over 15 countries.
OVERSTIM.s' success only fed our passion for making athletes aware that their limits often go much further than they think with a suitable, healthy and effective sports nutrition.
Today, Frédérique, Daniel's daughter, has been running the family business since 1999 - but sometimes Daniel still works with the R&D team to create the latest OVERSTIM.s recipes.
Increasingly healthy, natural and effective, the OVERSTIM.s range grows every day with a selection of products in Organic, Vegan and Gluten-free versions.
Since 1999 RaidLight has served the trail running community with the best products to enhance your ability to connect with each other, nature, and to share the trail running experience. Born in the French Alps we continue to blaze new trails through innovation and community building. Helping you find your limits on and off the trail is what drives us to create award winning products.
You are not just a runner, you are a trail runner and demand more from your gear in the toughest environments on the planet. Born in the garage of trail & ultra runner Benoît Laval, RaidLight was founded to support you as a trail runner.
Garmin was founded in 1989, and is currently incorporated in Schaffhausen, Switzerland, with headquarters located in the United States. Garmin first set foot in the aviation industry with its cutting-edge GPS navigation products almost three decades ago. Since then, Garmin's product lines have expanded to fully cover the aviation, marine, and automotive industries. Today, Garmin is the renowned leader in the aviation, marine, automotive, outdoor, and fitness markets. Built on a healthy product ecosystem, and combining awe-inspiring designs, impeccable quality, and superior reliability into excellent user experiences, Garmin strives to become the number one brand for all who enjoy their lives.
Another young upstart in the world of running shoes, Altra was founded by two high school running buddies, Golden Harper and Brian Beckstead, with the goal of making shoes built for the way people naturally run.
After testing prototypes in grueling races like the Wasatch 100, Harper and Beckstead released the Instinct (men’s) and Intuition (women’s), the first Altra shoes, in 2011. These kicks, like all the models that followed, showcased the company’s three core technologies: FootShape, ZeroDrop, and Fit4Her.
Unbox a pair of Altras and you’ll see that the forefoot is wider than other shoes—a result of FootShape, which is an enlarged toe box that allows the foot to expand and gives the toes more space. ZeroDrop refers to the shoe's heel-to-toe drop, or the difference in height from the heel to the forefoot. Different from most other brands, Altra shoes have little or no drop, meaning your foot lays flat rather than sloping downward from heel to toe. Finally, there’s Fit4Her, in which Altra’s women’s shoes are tailored to match the biomechanics of female feet. This means they’re narrower through the heel and midfoot and can fit women’s longer arches, for example.
